Typography
Our chosen typefaces ensure readability across all platforms, while adding a unique, bold character that aligns with our vibrant design community.
Work Sans SemiBold
The quick brown fox jumps over a lazy dog.
Work Sans Regular
The quick brown fox jumps over a lazy dog.
Color Scheme
Each hue is thoughtfully chosen to create a cohesive, welcoming brand that resonates with our creative community.
#001CB5
#2A18EF
#3D5CFF
#99A9FF
#000000
#FFFFFF
Logo Guide
Consistent use of the logo helps build brand recognition and unity, so please follow the guidelines for color, spacing, and scaling to keep our brand strong and impactful.
Dos and Don'ts
Rotate logo 15° or -15° if needed.
Give the logo space against visuals.
Mumbai name should always be easy to read.
Use logo in white wherever applicable
Don't remove outer circle.
Don't use secondary or tertiary logo without prior approval.
Never use the “F” alone.
Never use heart alone.
Don’t change the font or adjust spacing.
Don’t change the colors. Don’t color in the “F”.