Brand Kit & Guidelines — Friends of Figma, Mumbai
Typography

Typography

Our chosen typefaces ensure readability across all platforms, while adding a unique, bold character that aligns with our vibrant design community.

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Figma Sans Bold

The quick brown fox jumps over a lazy dog.

The quick brown fox jumps over a lazy dog.

Figma Sans Regular

The quick brown fox jumps over a lazy dog.

The quick brown fox jumps over a lazy dog.

Color Scheme

Color Scheme

Each hue is thoughtfully chosen to create a cohesive, welcoming brand that resonates with our creative community.

Chapter Colours

Core Colours

Logo Guide

Logo Guide

Consistent use of the logo helps build brand recognition and unity, so please follow the guidelines for color, spacing, and scaling to keep our brand strong and impactful.

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Primary Logo

The logo combines the logotype with the chapter name, with variations provided for both the stacked and lined arrangements.

Primary logo variations — stacked and lined arrangements, on both light and dark backgrounds

Partner Logo Strip

The partner logo strip should be used when the chapter is one of multiple sponsors.

Partner strip example: two placeholder company logos alongside the chapter logo

When including the chapter logo in a partnership strip, aim for the cap heights to be roughly aligned.

Partner strip example: the chapter logo alongside the LottieFiles logo, cap heights aligned

Dos and Don'ts

Correct usage: the logo with clear space marked out around it
Give the logo space against visuals.
Correct usage: the light logo variant on a black background
Use light variant of logo wherever applicable.
Incorrect usage: the whole logo lockup rotated
Do not rotate the logo.
Incorrect usage: the logo recoloured orange and green
Do not change the colours of logo.
Incorrect usage: the chapter name set in a script typeface
Do not change the font family/weight.
Incorrect usage: an RGB-only purple on the chapter name
Do not use RGB colours for print assets.
Incorrect usage: the chapter name pill resized and knocked out of place
Do not F with the logo.
Incorrect usage: the previous Friends of Figma Mumbai logo
Do not use our old logo.